(Colm
Quinn/2016/Ireland)
Mattress
Men is a recession tale refracted through the phenomenon of Mattress
Mick, a Dublin business man who re-invented himself using social
media to survive the economic downturn. The mastermind behind this
reinvention is Paul Kelly and it’s his story which is at the heart
of the documentary. In debt, struggling to keep his relationship
together and provide for his kids, Paul throws himself into getting
Michael Flynn’s business back on its feet using guerrilla
advertising and the persona of Mattress Mick. Lack of recognition for
his efforts causes a rift between Kelly and Flynn but Mattress Mick
has gotten too big to be brought down by personal conflict. Their
relationship becomes a microcosm of post recession Ireland: Flynn,
the business entity using every resource to weather the storm of the
downturn, and Kelly, the employee, accepting conditions outside the
norm for fear of that same storm. We see little of the real Michael
Flynn, most of his dialogue is related to his business and how he can
progress things otherwise he is seen flitting in and out of offices
or waiting in corners on the sets of the videos Kelly makes to keep
the Mattress Mick ball rolling. Paul Kelly is the real star, he
singlehandedly creates a position for himself refusing to be ground
down by the austerity that is crippling his personal life. And it’s
his personal life that injects pathos into this film; his story
becomes the real concern. There is a niggling feeling of things being
too perfect when he lands a long sought contract from Flynn which
will help him with his welfare status but assuming it as uncontrived
one has to wonder how much this new situation will actually help him.
Knowing Flynn as the astute business man he has projected throughout,
having someone on contract and off the payroll surely suits him just
fine. But this is a disservice to a man who employs someone
fulltime to walk the streets dressed as a mattress, seems to be on
genuinely good friend terms with all his staff and speaks fair and honest words about Kelly towards the end of the film. Whatever the truth,
Mattress Men makes for absorbing viewing.
(3.5/5)
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